Spanish hospitality brand Iberostar Hotels & Resorts has launched its first hotel in Madrid, the Iberostar Las Letras Gran Vía. The 4-Star property, which has 103 rooms, is situated in the upscale, centrally located area of Gran Vía.
Combining contemporary design and classic tradition, the brand’s aim is to turn it into one of the capital’s leading hotels, maintaining and enhancing its finest features, while keeping it in line with Iberostar’s standards of quality, including impeccable service and meticulous attention to gastronomy.
“With the opening of the Iberostar Las Letras Gran Vía, the company is now present in one of Spain’s top domestic and international tourism destinations,” says Aurelio Vázquez, CEO for Europe, the Middle East, and Africa of Grupo Iberostar. “Iberostar feels privileged to have a hotel like this in Madrid, as it will enable us to continue offering the Group’s consolidated standards of quality in a unique setting. It is also just the right move in our strategy of focusing on the urban-holiday segment, which is now made up of four hotels.”
The building’s six floors include 103 modern designer rooms with large windows, offering spectacular views of Madrid’s Gran Vía. Each floor is decorated in a different color, serving as an attractive contrasting background with the literary theme of the hotel, which is adorned with famous lines by writers and poets throughout the property’s various spaces. This theme culminates in the heart of the hotel, which features a grand library.
The addition of this flagship hotel to the company’s portfolio is further proof of the Grupo Iberostar’s commitment to the urban vacation sector and another step forward in its determination to continue growing in this segment.
