Marriott International has announced the launch of Homes & Villas by Marriott International, a new rental initiative that will comprise of 2,000 premium and luxury homes across more than 100 destinations worldwide. Available to Marriott Bonvoy members, the new lodging concept arrives following a 2018 pilot program under the brand extension Tribute Portfolio Homes. Tested in select European cities, the pilot found that nearly 90 percent of guests were Marriott Bonvoy members and more than 75 percent were traveling for leisure with family and friends. Stays during the test phase were more than triple that of the typical hotel stay.
“The launch of Homes & Villas by Marriott International reflects our ongoing commitment to innovation as consumer travel needs evolve,” says Stephanie Linnartz, global CCO for Marriott International. “What started out as a pilot a year ago is now a global offering, providing our guests with the space and amenities of a home backed by a trusted travel company, and the very best in loyalty benefits.”
The introduction of Homes & Villas by Marriott International adds nearly 40 leisure destinations for Marriott Bonvoy members to access. All locations will feature one or more bedrooms as well as amenities like large kitchens and in-unit laundry. Current home options include a four-bedroom cottage situated upon six private acres in California wine country; a six-bedroom villa in Sorrento, Italy equipped with an infinity pool and a woodfire pizza oven; an oceanfront villa in Anguilla; an 18th century Irish castle that accommodates up to 17 visitors; and a six-bedroom townhouse in London that includes a children’s playroom and a climbing wall.
“Our approach to home rentals allows us to curate an incredible collection of homes that deliver an elevated travel experience,” says Jennifer Hsieh, vice president of Homes & Villas by Marriott International. “By working with a select group of professional management companies that understand and operate in this dynamic landscape, we are able to focus on what we do best – selecting a breadth of homes in inspiring destinations, setting standards for responsive service and designing a seamless booking experience that helps our guests navigate an increasingly complex and uncertain set of home rental choices.”
