The Nikki Beach portfolio will expand next month with the launch of a new coastal Italian concept. Situated upon the Cala Petra Ruja bay in Sardinia, Italy, the Nikki Beach Costa Smeralda will arrive as part of the brand’s 20th-anniversary celebration.
Pervasive wood elements will complement the pristine white palette, while also expressing the signature, playful look and feel of the Nikki Beach brand. Among the onsite amenities will be an outdoor restaurant, lounge areas, a main bar, and beach. The brand’s iconic director’s chairs will populate its beach setting alongside thoughtfully selected sofas, dining tables, oversized sunbeds, and umbrellas.
“European expansion has always been a focus for our brand, and we’ve been looking towards Italy. The scenic location, natural beauty, and elevated Italian crowd made this coastal property an ideal fit for our brand,” says Jack Penrod, chairman and owner of Nikki Beach Global.
To promote the opening of the new resort, Nikki Beach will launch a pop-up lounge at the lively Porto Cervo Waterfront marina.
