ESS Group has unveiled Rox Resort, introducing a new chapter in Nordic hospitality on Denmark’s coast.
Located in the harbor town of Køge, the 156-room property reimagines coastal luxury through Danish restraint, paired with the mood and materiality of early-20th-century travel.
Inside Rox Resort’s design
Developed by the Swedish hospitality group and designed by its in-house creative team, Spik Studios, Rox Resort pairs mirrored surfaces and chalk-painted walls with velvet textures and East-meets-West accents, including chinoiserie-lined firewood alcoves, rattan light fixtures, and burnished brass details. No two rooms are alike, yet each echoes the resort’s cinematic, transportive spirit.
“We wanted to create an atmosphere that is mysterious and intriguing, yet warm and welcoming,” the designers at Spik Studios share. “Rox is not overtly Nordic, nor overtly exotic—it’s a design palimpsest: soulful, grounded, and quietly complex.”
F&B with a global point of view
R.F. SMITH, a steakhouse where British fare meets bold Sichuan flavor, anchors the culinary program, while the Dumpling Bar, a relaxed poolside venue, invites guests to linger all day.
Five additional bars—ranging from a rooftop pool bar and cocktail-forward Birdcage to a hidden nook inside the Fire Room—add to the immersive experience.
Amenities and excursions at Rox Resort
Wellness plays a central role at Rox, with three heated rooftop pools (one indoors), full-service spa, and fitness club. Recreational offerings include padel courts, golf simulators, a five-a-side football field, indoor gaming lounges, and nine meeting rooms.
Concierge-curated excursions spotlight local heritage, from the UNESCO-listed Stevns Klint and Borgring Vikingborg to visits to Køge’s microbreweries, the Viking Ship Museum, and the Forest Tower.
“Rox is both cinematic and grounding,” says Jonas Stenberg, CEO of ESS Group. “We’ve created something original—something that feels intimate and intelligent at the same time. It’s a place for people who notice details, who are curious about design, and who want more from their travel experience.”
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