Starwood Hotels & Resorts Worldwide is developing the brand’s largest global property, Four Points by Sheraton Makkah Al Naseem in Saudi Arabia in partnership with Sulaiman Abdulaziz Al Rajhi Real Estate Investments Company.
With plans to open second quarter 2016, the 1,139-room hotel will be located in central Makkah, Saudi Arabia’s Al Naseem district. Amenities will include seven F&B outlets, spread across an approximately 172,222-square-foot space.
“With 10 operating hotels in the country and nine in the pipeline, Saudi Arabia is our second largest market in the Middle East, and we look forward to more growth opportunities [there],” says Michael Wale, president of Starwood Hotels & Resorts, Europe, Africa, and Middle East.
Four Points Makkah Al Naseem will be Starwood’s first mid-market brand to operate in Makkah.
“Our mid-market brands are experiencing unprecedented growth in the Middle East, representing 50 percent of the company’s pipeline in the region,” says Neil George, senior vice president, acquisitions and development, Starwood Hotels and Resorts Africa, and Middle East. “Along with Four Points by Sheraton Makkah Al Naseem, we will introduce Four Points in Sharjah, Erbil and Jeddah.”
