Spread across more than 55 acres of the Berkshires in Massachusetts, Tourists has debuted as a new contemporary lodging concept for travelers looking to be immersed in their surroundings. Designed by Ben Svenson and architect Hank Scollard of Bruner/Cott, the hotel reimagines the classic American motor lodge, welcoming visitors with a linear pattern of doors that open to the wilderness, while large windows frame woodland, river, and mountain views. The property’s original ranch house from 1962 has been revamped into the central lodge, complete with a fireplace and intimate nooks. An adjacent patio overlooks the pool,
Extensive programming is hosted onsite and in the surrounding nature courtesy of Reed Hilderbrand Landscape Architecture. Immersive experiences include aerial park adventures along a 220-foot-long suspension bridge and a 30-acre network of trails and greenery. Also featured onsite are amenities such as a lush courtyard, heated saltwater pool, and boardwalk leading to the nearby river overlook.
When it opens in 2019, Loom restaurant will be the first East Coast concept from chef Cortney Burns, paying homage to the numerous 19th-century textile mills of the region.