The Twenty Two has made its stateside debut, bringing its signature quiet glamour from London’s Mayfair to Manhattan’s Union Square.
Housed in the landmarked Margaret Louisa Home—a storied 1891 building that was originally established as a haven for independent women—the nine-story property marks a new chapter for the brand.
Inside the Twenty Two New York
Spearheaded by cofounders Navid Mirtorabi and Jamie Reuben, the Twenty Two’s New York iteration was developed in partnership with local real estate developer Michael Chetrit. Together, they’ve transformed the historic address into a 77-key hotel with 17 suites, including a vaulted-roof penthouse with sweeping views of the city.
The property also houses a private members a club, a gym, and the ground-floor Café Zaffri, which welcomes both members and guests.
“At the Twenty Two, we believe in the power of community to bring people together,” says Mirtorabi. “This belief has shaped our concept into a unique destination where like-minded individuals from all over the world can converge. Whether it’s the New York crowd finding a slice of home in London, or our international members feeling welcomed in New York, the Twenty Two facilitates these connections with elegance and exclusivity.”
Behind the design vision
Design duo Alexy Kos and Che Huang of London-based Child Studio led a sensitive restoration of the landmark, approaching the interiors with a reverence for its layered history.
Drawing inspiration from archival documents, the team reimagined American vernacular styles, blending Shaker, Mission, and Craftsman influences into a cinematic concept that evoke a sense of mystery and adventure.
Guestrooms feature natural hues, classic linens, and bespoke amenities, while public and member spaces exude quiet elegance through earthy palettes, intricate millwork, and lush textiles. Every design decision feels intentional yet effortless—louche luxury redefined for a new generation.
“Our vision for this property is to blur the social lines that we’ve grown accustomed to,” says Michael Chetrit, partner and principal of the Twenty Two New York. “People have become so used to going to the same places and seeing the same people repeatedly. Something we’ve successfully done in London is to have a truly dynamic clientele—mixing young and old, from all different walks of life and all kinds of industries. It creates a different environment on any given day or night, never knowing who you’ll see or what kind of room you’re walking into. We want to create an environment for people to just let their guard down, and have fun. Elegantly, of course.”
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