The North American hotel sector ends 2013 on a positive note, according to data from the November 2013 TravelClick North American Hospitality Review (NAHR).
Both group and transient segments (individual business and leisure travelers) will finish 2013 showing year-over-year increases in occupancy and average daily rate (ADR). For the next 12 months, from November 2013 to October 2014, overall committed occupancy is up 8.4 percent when compared with the same time last year. ADR is up 3.5 percent based on reservations currently on the books.
“Group sales were a disappointment through the first three quarters of the year,” says Tim Hart, executive vice president, business intelligence, TravelClick. “However, recent group sales pace has been quite strong, improving the group segment outlook not only heading into 2014 but also for the fourth quarter as well.”
Transient bookings are up 6.9 percent year-over-year and ADR for this segment is up 4.3 percent. The transient leisure segment is showing occupancy gains of 7.7 percent and ADR gains of 3.7 percent. The transient business segment also is showing occupancy gains of 6.1 percent and a 5.4 percent rise in ADR.
Group segment occupancy is ahead by 8.9 percent and ADR is up 1.8 percent, compared to the same time last year.
Hart concludes, “We are very encouraged by the numbers we are seeing so far for Q1 2014. Both group and transient bookings are coming in significantly stronger than the same time last year, and this momentum in occupancy growth should provide support for continued strong ADR growth in the first quarter as well.”
