AJ Capital Partners has announced the launch of Graduate Hotels, a new collection that targets college markets across the U.S. and celebrates each respective town’s local culture and history.
Each property will commemorate the optimistic energy of its community, while offering an extended retreat. The brand’s first two locations: Tempe, Arizona and Athens, Georgia are slated to open in October. Additional locations including Oxford, Mississippi; Madison, Wisconsin; Charlottesville, Virginia; Bloomington, Indiana; and Raleigh, North Carolina are expected to debut over the next year.
“We wanted to create an inspiring environment where alumni, current and prospective students, parents, professors, visitors, and business travelers alike can see themselves spending time and feel a sense of place that’s true to the town,” says Ben Weprin, founder of AJ Capital Partners. “Each property will have its own flair that reflects the personality of each community while also fitting into the national scheme and concept of our brand as a whole.”
“The consistency of our brand lies in celebrating the uniqueness of each town,” adds Christian Strobel, president of Graduate Hotels. “Through our travels and research, we’ve spoken to locals and alum and experienced what makes each of these classic American cities so loved, from the quirky traditions passed down over generations, to local haunts and the people that bring them to life. Graduate Hotels will be a true lifestyle hotel experience unlike anything currently offered in these markets.”
From imaginatively appointed guestrooms and animated lobbies accented by coffee shops and bars, to locally inspired art collections, Graduate Hotels will offer a handcrafted experience. The brand’s public spaces will also establish each property as a community living room.
