Aloft is accelerating its expansion plans across the world with an expected global pipeline of 70 hotels by 2013. The chain will eye growth through conversions and adaptive reuse projects. “Adaptive reuse projects aren’t just an expedient way to bring more Aloft properties online quickly; they’re also a way to expand sustainably, and merge Aloft’s urban aesthetic with historic structures in a way that appeals to guests, partners, and developers,” says Simon Turner, Starwood’s president of global development. “For the next generation of traveler, how we grow Aloft is just as important as where we grow Aloft. And we are just beginning to tap the brand’s potential.”
Over the next two years, the brand will open three hotels in China, three in India, one in Malaysia, one in Latin America (Panama), and 10 across North America.
