Starwood Hotels & Resorts Worldwide, Inc. will introduce its Aloft brand to Durham, North Carolina, breaking ground later this year with an opening scheduled for May 2015.
The new-build hotel will cater to the next generation of travelers with 134 loft-like rooms and a location within the American Tobacco Historic District. The American Tobacco Company’s campus recently underwent renovations to become a mixed-use development complex with local and national corporations, restaurants, and event venues. Aloft Durham Downtown will offer an outdoor pool and 2,230 square feet of meeting space.
“The leading-edge design and social vibe offered by our Aloft brand is a terrific match for the revitalized American Tobacco Historic District, an exciting mixed-use complex that has helped accelerate the redevelopment of downtown Durham,” says Brian McGuinness, senior vice president, specialty select brands for Starwood Hotels & Resorts Worldwide, Inc. “Aloft just reached its seventy-fifth hotel milestone, driven by robust demand in dynamic markets across the globe.”
