Following the launch of Aloft Harlem in December 2010, Aloft New York Brooklyn opens as the brand’s second property in New York City. Featuring 176 loft-like guestrooms, the downtown hotel is adjacent to Starwood’s new Sheraton hotel and next to the Fulton Mall. Design highlights include a stunning two-story lobby atrium with Aloft’s signature w xyz bar and an expansive roof terrace bar with panoramic views of the Manhattan and Brooklyn skylines.
The hotel also targets high-tech travelers. For instance, guests can skip the traditional registration process and directly head to their rooms thanks to Aloft’s automatic Smart Check-in. Inside the guestrooms, urban-influenced touches include a plush platform bed, loft-like nine-foot ceilings and oversized windows, and large bathrooms featuring rainfall showerheads. Guests also have access to a lobby lounge, fitness center, indoor pool, and a grab-and-go market.
