Aloft Hotels is partnering with design retailer Design Within Reach, Inc. (DWR).
By incorporating pieces like chairs designed by Charles and Ray Eames to George Nelson Pendant Lamps, Aloft and DWR are reimagining the Aloft design in more than 20 hotels in the next few months. Aloft’s DWR collection includes a mix of 23 custom and in-stock pieces⎯⎯including Verner Panton chairs, Nelson platform benches, Satellite chandeliers, Eames molded plastic side chairs, and Verpan stools in the re: mix lounge and w xyz bar spaces.
“Design Within Reach makes authentic modern design accessible, and we applaud Aloft’s commitment to authenticity,” says John Edelman, president and CEO of DWR. “Aloft has chosen to be an industry leader through its design-led approach and enthusiasm for authentic modern product. Our companies share a passion for design, and we are proud to be working with the Aloft team.”
Currently, installations of the new design package are rolling out to Aloft Harlem, Aloft Nashville West End, and Aloft Calgary University.
