Starwood Hotels and Resorts’ Aloft brand will soon enter the Australian market for the first time. Opening in late 2016, Aloft Perth Rivervale will mark Starwood’s third property in Perth, following the opening of Four Points by Sheraton Perth in June 2012 and the Westin Perth, due to open in early 2017.
“The hotel will appeal to the next generation of travelers who appreciate urban-influenced design, accessible technology, and live music performances at the signature W XYZ bar, in close proximity to Perth city center,” comments Stephen Ho, president of Starwood Hotels & Resorts for the Asia Pacific region.
The hotel will be part of a redevelopment project to transform riverfront land into a commercial and residential precinct. Facilities will include the W XYZ bar, the Re:fuel food-and-beverage area, and a full-service restaurant. In addition, the hotel will offer a fitness center, swimming pool with an outdoor terrace area, 5,920 square feet of meeting space, and additional rooftop function space.
“Perth is undergoing a rapid transformation with the opening of restaurants, bars, and retail outlets and a $750-million investment in its airport, all of which are creating a growing need for new, innovative, and affordable accommodations,” says Matthew Fry, senior vice president of acquisitions and development for Starwood in the Asia Pacific. “Perth is a dynamic market, and this is the right time and destination for us to introduce the Aloft brand to Australia.”
