Auberge Resorts has plans to manage a new resort and destination spa at the site of the former Stanly Ranch in the Carneros district of Napa Valley. The 110-room resort, VieVage Napa Valley, will be the first developed under a new lifestyle hospitality brand and infused with the Auberge ethos.
The new VieVage concept is expected to bring contemporary themes of design, community, locally sourced food, sustainability, fitness, and wellness together in a fresh, active, and social environment.
“Travelers today are seeking an experience that is creatively designed yet simple; relaxing yet social; regional yet timeless,” says Craig Reid, CEO of Auberge Resorts. “With VieVage, we will build on the successes of Auberge Resorts’ other unique hotels, resorts, and residences to offer a product that is fresh and appealing for a broad variety of guests and a hospitality model that works in a variety of settings. It will be adaptable to resort and urban locations and residences, and it will complement our current hotels in select markets. We’re delighted to introduce both a new brand and a new chapter for Auberge Resorts.”
VieVage Napa Valley will be developed on 95 acres of the 712-acre Stanly Ranch. The resort will be characterized by contemporary cottage-style accommodations and a central commons with a casual restaurant and bar, a bakery, winery, and outdoor gathering spaces that bring guests together around fire pits, barbecues, bocce, and outdoor concerts. Clustered guestrooms will accommodate families and groups with private communal space, vineyards, gardens, and bicycle and walking paths.
“I am excited by this new concept and what it will bring not only to Napa Valley, but also to the hotel industry,” says Mark Harmon, founder and managing partner of Auberge Resorts. “VieVage will bring together the best of what we do with a beautiful simplicity and understated luxury. This concept will be social, fun, approachable, and it will celebrate the romance of connecting with family and friends.”
The project is expected to break ground in early 2015 and open in 2017.
