Axor, the designer brand of plumbing products manufacturer Hansgrohe, has rolled out the Axor Design Studio program. At the heart of the North American showrooms is a 15-foot display reflecting the brand’s vision. "The ADS program is targeted towards a limited network of high-end decorative showrooms, which have the expertise to sell designer products to a clientele of architects, designers, and consumers," says national sales manager Cindy Welsh.
Axor also plans to extend its partnership with industry associations, including ASID and AIA, to develop programming and CEU training at Axor Design Studio locations. "We developed the Axor Design Studio program as a way to further emphasize our commitment to our clients and as another service for the specifier community," says Nicolas Grohe, director of marketing and product development for North America. "We have partnered with world-renowned designers to help realize our design vision and have, as a result, developed outstanding designer collections. It is only natural to have a merchandizing program reflecting the same level of excellence."
