Richmond, Virginia–based architectural, engineering, and interior design firm Baskervill has been selected as the prototype architect for Marriott International’s new AC Hotels flag adaptation for the U.S. and Canadian market.
AC Hotels by Marriott currently has 79 locations across Spain, Italy, Portugal, and France. Looking to gain a larger market share of younger tech- and design-savvy travelers, the brand is meant to appeal to Millennials in an urban environment. The first AC Hotels by Marriott is expected to open in the United States by the end of 2014.
The prototype design will emphasize modern aesthetics, technology-integrated conveniences, and opportunities for unique, location-driven design elements. Baskervill will work closely with Marriott to create a balance of form and function that nods both to a sleek European sensibility and today’s traveler. Design work for North American AC Hotels is currently underway.
