Benchmark Hospitality International has introduced two new hospitality brands: Personal Luxury Resorts & Hotels and Benchmark Resorts & Hotels.
“Benchmark is taking a bold step forward in launching these two brands in order to link our properties together,” says Alex Cabañas, president and CEO of Benchmark Hospitality International. “While our new hotel brands will never take the primary position over the individual brand of each property, we want our guests to know they belong to a distinctive collection of properties that can serve their needs.”
Benchmark’s founder and chairman, Burt Cabañas, was inspired by his personal travels to create Personal Luxury Resorts & Hotels. Cabañas noticed a void in the luxury hotel marketplace for distinctively individualized service, which is what the new brand aims to fill.
Benchmark Resorts & Hotels is a collection of independent hotels and resorts in destinations that couple Four Diamond lodging with top service. The collection will include locations like the Bonaventure Resort & Spa, Fort Lauderdale, Florida; Chaminade Resort & Spa, Santa Cruz, California; the Cheyenne Mountain Resort, Colorado Springs, Colorado; Downtown Conference Center, New York; and Eaglewood Resort & Spa, Chicago.
