Best Western has unveiled the Best Western Plus Bakkah Awan Hotel.
The opening of the 152-room hotel marks the latest phase of the company’s Middle Eastern expansion and its first property in Mecca, Saudi Arabia. By the end of 2015, Best Western plans to operate at least 3,600 hotel rooms across 22 properties in eight Middle Eastern countries.
“Tourism in Saudi Arabia is booming. Religious and pilgrimage travel is one of the fastest-growing sectors of the industry, and Mecca is at its heart,” says Glenn de Souza, Best Western’s vice president international operations for Asia and the Middle East. “The city receives more than three million pilgrims during the Hajj and around six million for the Umrah, and Best Western is delighted to be able to cater to these visitors with a modern, upscale accommodation choice.”
