Best Western International is in the midst of rolling out three new descriptors across its 2,200 properties across North America. “Our new descriptors will better help corporate travel managers find the right Best Western hotels for their customers,” says Best Western president and CEO David Kong.
The categories, which are based on design and amenities, include:
Best Western hotels will be most similar to AAA-rated two-diamond hotels and offer guests exceptional value
Best Western Plus hotels will be most similar to three-diamond properties, offering a more upscale experience that features contemporary furnishings, high-quality bedding and bath towels, and 32-inch flatscreen televisions
Best Western Premier hotels, similar to three-plus diamond hotels, will offer high-quality furnishings, fixtures, amenities (such as on-site dining and meeting space), and facilities in this upper-midscale category
