The Boutique and Lifestyle Lodging Association (BLLA) has announced the addition of 95 properties to its hotel roster. Joining a growing member group, the added brands include Design Hotels, Norgans Hotel Group, Jumeirah, and Worldhotels as well as several independent properties.
Uniting boutique hotels, BLLA’s aim is to promote level competition with major hotel companies. BLLA hotel members are also included in an optimized booking engine, a consortia program in the Global Distribution Systems (GDS), and in a comprehensive directory of boutique properties. A “Certified Boutique” program is also available for specified members, as well as access to specialized networks, education, insight, and resources for boutique lodging.
“We are so pleased to welcome these unique and fabulous new members,” says Frances Kiradjian, founder and chair of BLLA. “As our list of hotel members continues to grow, we are consistently working to serve them and provide a unifying voice for this distinctive subset of the hospitality industry.”
New BLLA members are invited to attend the upcoming Boutique Lifestyle International Leadership Symposium, taking place October 21-23 at the Hollywood Roosevelt in Los Angeles.
