BLT Restaurant Group will launch a national online "Name Game" contest this coming Monday, April 5. The group is in search of a great name for the three new burger restaurants it plans to open later this year in New York City, Los Angeles, and Washington, DC. Contestants can enter online at BLT’s website, and one lucky winner will claim a $4,000 grand prize.
These new burger restaurants will be updated versions of the classic American burger joint, serving up a casual attitude, cool milkshakes, and a variety of signature burgers on soft, no-frills buns. Toppings, starters and sides will showcase traditional American favorites. Beverages will include over 20 beers on tap, enticing cocktails, and hand-scooped milkshakes made to order. The casual restaurants will feature exposed brick walls, naturally worn wooden floors, and a dark pressed tin ceiling. Rock ‘n’ roll music and flatscreen televisions with live sports will make these fun, energetic spots for lunch, dinner, or a late-night bite.
All they need is a name. From Monday, April 5, through Friday, April 30, contestants can enter their suggestions for the name of the new burger joints. From the entries, the BLT Restaurant Group partners will select their top three choices, which will be posted on Wednesday, May 5 and opened up to the public for a final vote. After five days of heated competition, the $4,000 cash prize winner will be announced online on Monday, May 10; the two runners-up will also be announced and each awarded $250 gift certificates to BLT Restaurants.
