Caesars Entertainment Corporation today has created a new unit to develop branded luxury hotels, restaurants, and other lifestyle amenities in resort destinations around the world. The new division, named Caesars Global Life, will pursue non-gaming hotel developments using the Caesars luxury brand and other brands owned by the company. Most of the developments will revolve around licensing, franchising, and management agreements.
The primary objective is to expand the company’s presence overseas, especially in Asia and Latin America, where Caesars is widely recognized for its luxury brand. In addition, the Global Life unit is expected to expand beyond the Caesars’ brand to include the development of boutiques and lifestyle brands on Caesars Entertainment-owned real estate in Las Vegas and Atlantic City.
Alexander Mirza has been named head of Caesars Hospitality Ventures and will be leading this business on behalf of Caesars Entertainment. He was formerly a partner in Accenture’s Travel practice, senior vice president of corporate development at Hilton and vice president of Strategic Planning at Starwood Hotels and Resorts. For the last 12 months, Mirza has served as vice president and executive associate to Gary Loveman, chairman, president, and CEO of Caesars Entertainment.
