Comfort Inn & Suites of Spokane Valley, Washington, will be the first of the Comfort brands to employ the new “Truly Yours” prototype. The design package, created using feedback from more than 1,500 guests, calls for new furniture, fixtures, and equipment (FF&E); a bedding program that allows guests to choose between soft and firm pillows; in-room recharge stations for mobile devices; and upgraded fitness rooms. In addition, the recently announced “Your First Impression” brand program will feature a new front desk experience and new uniforms for workers.
