Commune Hotels & Resorts-the parent company of Thompson Hotels and Joie de Vivre-is targeting the youthfully minded global traveler with new value-conscious brand Tommie.
“Tommie will be a ground-breaking and accessible addition to Commune’s collection of brands,” says Niki Leondakis, CEO of Commune Hotels & Resorts. “Offering value without compromising basic amenities in the lifestyle sector, Tommie will be the perfect complement to Thompson and Joie de Vivre, and is positioned to become the blueprint for the next evolution of hotels in gateway cities.”
Tommie will feature ergonomic and space efficient meeting spaces called “crash pads” also suitable for casual dining. The public lounges-doted Reading rooms-will promote social meetings with games and curated programming. Guests will be able to self check-in and there will be a grab-and-go marketplace.
“Tommie is about stripping away the non-essentials to create a functional efficiency. Everything is beautiful, but also has a purpose,” says Jason Pomeranc, co-chair of Commune Hotels & Resorts and founder of Thompson Hotels. “We are creating hotels that will appeal to youthful, design savvy, connected, and discerning travelers seeking responsible and immersive experiences. Tommie will be a choice, not of economy but of desire.”
Cube Capital, KSNY, Eagle Point Hotel Partners, and Simon Development are developing Tommie’s first 250-room location on 31st Street in Manhattan, and Cube Capital and Eagle Point Hotel Partners are developing the 329-room West Soho location-both of which are slated to open in early 2015. Tommie’s New York debut will be followed by locations in Asia and Europe.
