David Ashen’s firm d-ash design has a new name and brand identity. Now known as dash design, the firm extracted the dash in the original moniker “as a symbolic representation of the company’s mission to bridge the gap between form and function,” according to a statement. “The new identity reflects our dynamic, bold approach while at the same time celebrates our signature directive: to follow our instincts in delivering to our clients something extraordinary,” Ashen says.
In conjunction, the firm has unveiled a revamped website that offers a more dynamic user experience with an enhanced layout, aesthetics, and company information. Jean Tang of MarketSmiths crafted the new messaging, while WeShouldDoItAll (WSDIA) developed the graphic identity program.
