EXTREME Hotels and Rosa Khutor Ski Resort Development Company have appointed London-based architects and interior designers Dexter Moren Associates (DMA) to design the EXTREME Hotel in Sochi, Russia.
The 209-room resort will open in 2015 at the foot of the Alpine ski slopes and adjacent to the Rosa Khutor EXTREME Park, both developed for the 2014 Winter Olympic Games.
“Our brief is to translate the globally renowned EXTREME brand and bring it to life within a hotel context,” says Jacqui Kirk, director at DMA. “We are creating a completely immersive space which pushes the boundaries of a conventional hotel towards a much more dynamic offering. Within the hotel the user can define their stay and the way they use the space.”
The new EXTREME Hotel is inspired by sports, fashion, art, and music. Guests won’t enter into a traditional hotel lobby but instead the hotel’s open floor plan will immerse them immediately in the brand. While the entrance is open to the café zone, bar, and dance floor, the spaces will be flexible, allowing adjustment from day to night.
