Domino’s Pizza has launched a new store design, developed in partnership with Chute Gerdeman. The “Pizza Theater” will showcase pizza makers as they hand toss fresh dough and custom make each order.
Depending on available space, the stores will include a cozy lobby, open viewing area of the food-preparation process, and an order kiosk. The dining room features comfortable seating and a chalkboard as a creative outlet while customers await their pizza. In addition, an electronic personalized status board allows customers to track their orders.
The color palette pays tribute to Domino’s red, white, and blue theme but has been enhanced with some warmer colors, including an ochre color called “Crust.” A bold red with splashes of blue has been used for accent walls. A new single-tile logo complements the store redesign.
