Hilton Worldwide has introduced a new logo and name for Doubletree, now known as DoubleTree by Hilton. The changes are part of the brand’s first phase of a renewed global brand identity campaign.
The brand is adopting the new identity following extensive research and testing among thousands of travelers and DoubleTree by Hilton owners, employees, and suppliers during the past several months to identify internal perceptions of the brand and assess how well it delivered against current and perceived brand expectations and experiences.
“By celebrating a modern, updated look and feel for DoubleTree by Hilton in logo, product, and services, we hope this new brand strategy will enhance name recognition and consumer preference and energize these outstanding hotels’ natural and welcoming characteristics for many months and years to come,” says Paul Brown, president, global brands and commercial services for Hilton Worldwide.
