Starwood Hotels & Resorts Worldwide has plans for a dual-branded hotel development in Columbus, Ohio, featuring its popular Aloft and Element brands. 

Owned by Indus Hotels, the 136-room Aloft Columbus and 123-room Element Columbus will mark the debut of both brands in the city and are slated to open in early 2017.
“Our fast-growing Aloft and Element brands are a perfect fit for the lively city of Columbus and will help meet the demand for high-caliber lodging generated by the Ohio State University and the city’s thriving business community,” says Brian McGuinness, senior vice president of specialty select brands for Starwood. “An industry leader in the eco-space, Element promotes a life in balance with its emphasis on wellness and sustainability.”
Aloft Columbus will cater to the next generation of travelers with loft-like rooms, accessible technologies, re:fuel by Aloft, and W XYZ Bar. Element Columbus will offer a fresh perspective on extended stay lodging, with light-filled studios featuring a fluid design, fully equipped kitchens, and spa-inspired bathrooms.
Each hotel will each have its own entrance, lobby, and reception area but will share a porte-cochere and drive, large fitness center, indoor pool, and 3,000 square feet of flexible meeting space.
Aloft and Element Columbus will join several other similar developments including Aloft and Element Lexington, Aloft and Element Boston Waterfront (2016), and Aloft and Element London Tobacco Dock (2017).
“We are experiencing a surge in demand for dual-branded Aloft and Element hotel developments in major metropolitan markets across North America and beyond,” says Allison Reid, senior vice president for North American development for Starwood. “Both brands are gaining significant momentum-Element is set to double its portfolio in the next two years, and Aloft is on track to reach the 100th milestone in 2015.”
