London-based glh. plans to launch a new contemporary 4-star hotel brand, Amba. With 2,088 rooms opening by 2015, Amba is set to be Europe’s largest 4-Star hotel brand.
Amba will launch with four hotels in London and will invest a further $113 million into other properties. The first four hotels will re-open following major refurbishments, with Buckingham Palace Road marking the first, in June 2014. glh. is also targeting 30 key cities in the UK for the Amba brand and will expand internationally in China, the U.S., and Europe. The ambition is to grow the Amba brand in the UK to around 30 properties with further growth internationally in China, Malaysia, and the U.S.
