d-ash design has completed work on the new Godiva 5th Avenue NY flagship boutique. The team, led by principal David Ashen, collaborated with Godiva’s Linda Lombardi to create a luxurious, immersive retail environment that takes design cues from the chocolatier’s Belgian heritage. Wood accents and other rich materials decorate the shop, which also features a backlit Lady Godiva emblem behind the cashier’s wall, another homage to the brand’s tradition.
“Our objective was to make the consumer feel totally surrounded, in a sense, not just by chocolate itself but by all the emotions that chocolate conjures-pleasure, indulgence, comfort,” Ashen says. “Everywhere you turn there’s a different way to enjoy Godiva, a different type of chocolate encounter.”
