Harrah’s Resort in Atlantic City unveiled the $1 million Loft nightclub on New Year’s Eve. The high-end venue is located on the second floor of the Pool, which serves as a club by night. At the Loft, guests will have access to a double-sided bar, as well as spacious cabanas with flatscreen TVs, video game consoles, stocked refrigerators, and luxe furnishings.
"The Loft area was always a high-demand piece of real estate because of its great view over the Pool," Jay Snowden, senior vice president and general manager for Harrah’s, tells the Press of Atlantic City. "But there was nothing to do up there. So we wanted to create a new vibe on that second level. What we are creating up there is like an ultralounge on steroids. The downstairs is more of a club environment. The Loft is a blown-out ultralounge."
