Hilton Hotels & Resorts has unveiled eforea: spa at Hilton, its new global spa concept that pulls from the best spa elements and practices worldwide. The eforea brand promise is to bring balance and wellness to the body and take guests on a transformative journey of the senses, helping them to emerge brighter, hence the brand’s signature icon—a butterfly freed from its cocoon.
Designed within a “purposefully modern” setting, eforea features many signature elements. The Arrival Lounge is outfitted with a custom design lighting element that brightens as guests walk from treatment rooms. The Changing Lounge includes a dry and wet changing pod and grooming unit, while the Thermal Lounge offers hot and cold therapies as a precursor to guests’ spa experiences. The Transition Lounge transports spa-goers into a state of relaxation, while therapy rooms are designed as havens of comfort, intimacy, and escape.
Elements such as Vichy showers enclosed by cocoon-like curved walls that create a warm, relaxing environment. All treatment rooms feature an integrated music speaker and aroma-diffusing system, which simultaneously disperses signature scents throughout the room while playing soothing music to enhance the relaxing spa environment. The spa concept also incorporates three spa journeys: the Essentials Journey, which offers Kerstin Florian products along with a Signature Correcting Facial; the Escape Journey, featuring a set of holistic experiences; and the custom Men’s Journey.
