Hilton Worldwide‘s eforea spa has launched to franchise hotel owners across the Hilton, DoubleTree, and Embassy Suites brands. The turnkey concept, which includes more than 90 locations already under development, comes with consistent standards and customizable key elements.

eforea’s design concept reflects local cultures and a sense of place. Design standards incorporate ease of standard operating procedures and implementation, global supply agreements, training curriculum, and an exclusive treatment menu. The spa solution also offers owners an online booking engine, pre-opening support, sourcing, and distribution of retail products and a brand identity with standards and a full collateral suite.