The flagship property of Japanese hospitality company Fujita Kanko Inc. will debut January 1st under its new name, Hotel Chinzanso Tokyo, after operating for 20 years as Four Seasons Hotel Tokyo at Chinzan-so.
Fujita Kanko is celebrating the rebranding with a Japanese touch. In addition to offering various Japanese New Year rituals and entertainments, the hotel will host concerts on January 3rd with one-of-a-kind Japanese music group, Aun J, which uses Japanese classical instruments to perform contemporary music. “Like Hotel Chinzanso Tokyo, Aun J creates its own form of ‘old meets new,’ bringing a new interpretation of Japanese tradition to the world. Their music is perfect for the birth of our new brand,” said Kouichi Urashima, who will be the first general manager of Hotel Chinzanso Tokyo. The concerts, open to the public free of charge, will be held in the hotel’s renowned 17-acre Japanese botanical garden.
To emphasize its heritage, the hotel is also launching a series of Japanese art and cultural activities for its international guests. The newest activity is a weekly Japanese language and culture class where guests can learn simple Japanese conversation, and Japanese manners and customs in various situations, such as proper table manners and worshiping at Shinto shrines.
