Hoteliers Alberto Remirez, Nicolas Dominguez, and Federico Carstens have joined forces to form HAMAK, a luxury brand of eco-conscious properties throughout Mexico. The impetus for the brand occurred last year when the trio noted that guests too often walk away from homogenized hotel experiences feeling unfulfilled and recognized a need to create resorts that offer individualized experiences appealing to guests’ senses of taste, smell, touch, sight, and sound. HAMAK’s philosophy is dedicated toward introducing guests to local traditions and customs without sacrificing lavishness.
New properties include Esencia, located 50 miles south of Cancun on the Mayan Peninsula, and Lumina Luxury Suites in Mexico City. Future projects include Ikal Cancun, designed by David Rockwell and featuring seven restaurants and bars, three pools, and a spa; Chable, a destination spa resort in Merida; and Itaai, located near Tiburon Island along the Sea of Cortez.
