Committed hotel room occupancy for the rest of the year is up 5.6 percent over 2012 figures, according to data from the August 2012 TravelClick North American Hospitality Review. The study also reports a 5.5 percent increase in average daily rate (ADR) compared to the same time last year.
For the current and upcoming three quarters, committed occupancy is up 3.9 percent, and ADR has risen 4.3 percent based on reservations on the books. “Business and leisure travel demand through the end of the year is strong with improving ADR,” says Tim Hart, EVP of research and development at TravelClick. “Hoteliers can optimize rates, business mix, and distribution to end the year strong and focus on strategies for 2013.”
