The International Hotel Investment Forum (IHIF) honored hotelier Ian Schrager with its Lifetime Achievement Award at the 17th IHIF in Berlin.
From his initial ventures, including the opening of Morgans Hotel in 1984, and subsequent creation of the Ian Schrager Company, Schrager’s passion for the hospitality industry has been his driving force. He is currently focused on expanding his private label brand PUBLIC as well as working with Marriott International on a new lifestyle brand, EDITION.
“Ian Schrager is synonymous with groundbreaking concepts that have changed the hospitality business,” says Tess Pearson, event director for IHIF host Questex Media Group. “The purpose of the IHIF Lifetime Achievement Award is to recognize truly inspirational leadership and vision. We are genuinely delighted to be able to publically recognize the developments Ian has made throughout his career at IHIF 2014.”
Says Schrager of the award: “My goal has always been to do something new and truly innovative-to push the boundaries and break with convention. I have always felt product distinction is everything. Throughout my career I have tried to provide guests with more than just a place to sleep by creating authentic, one-of-a-kind experiences that capture the zeitgeist and reflect the spirit of the times. I feel very fortunate that the hotel industry has given me this tremendous opportunity.”
