Manhattan-based ICRAVE has hired Gary Krivin as the company’s COO. Krivin will develop internal growth strategies aimed at forging new partnerships and business opportunities to build the firm’s digital portfolio.
Having previously worked with top-tier digital agencies, Krivin brings to the firm experience with integrated digital marketing initiatives. He previously worked for Fortune 500 brands like AKQA; R/GA; Kirshenbaum, Bond and Partners; Coca Cola; Citigroup; CBS; and Bank of America.
“While ICRAVE has designed many successful venues, we do not view our work as interior design,” says founder Lionel Ohayon. “We design experiences that reflect a company’s fundamental value set to achieve a meaningful brand-consumer interaction.” 

“We are well positioned to develop complementary products and services that deepen connections between ICRAVE’s clients and their customers in today’s digital economy,” says Krivin. “It’s an honor and privilege to help lead ICRAVE to its next level of development by scaling its operating model and expanding market share both domestically and abroad.”
