InterContinental Hotels Group (IHG) has rolled out EVEN Hotels, its new U.S. brand aimed at healthier travel. The chain is a result of 18 months of research-including interviews with 4,000 customers-that showed a strong interest among guests seeking a holistic wellness travel experience. EVEN
Over a span of 18 months, IHG closely analyzed emerging trends, conducted robust quantitative and qualitative studies, and talked to over 4,000 customers. The research showed a demand shift to a holistic wellness travel experience, and confirmed an unmet need among customers – staying healthy while they travel. The hotels will feature four priority areas:
Exercise – Guestrooms designed for in-room workouts with multi-functional room amenities (such as a coat rack that doubles as a pull-up bar); gym with equipment and group exercise activities; “Wellness Wall” for fitness options in walking distance, tips, and equipment rental; and advice on fitness options, ideas, and/or instruction
Eat – Menus that focus on natural, fresh, and energizing meals, available anytime; an open-air café and bar; and free flavored filtered water with glass bottles available to fill up and take back to the room
Work – Accommodations with high speed Wi-Fi, multimedia ports, easy access to outlets, and ample desk space, as well as social spaces in the bar and lobby.
Rest – Guestrooms that offer hypoallergenic linens, powerful showerheads, natural lighting, LED dimmers, and antibacterial wipes
IHG will invest up to $150 million in the brand over the next three years and expects to sign contracts for 100 EVEN Hotels within the next five years.
