InterContinental Hotels Group (IHG) has concluded a multi-development franchise agreement to develop five hotels across Germany. The first hotel under the agreement⎯⎯Holiday Inn Hamburg – City Nord⎯⎯has already been signed.
This is IHG’s sixth multiple development agreement (MDA) with a partner in Germany. The hotels signed under this agreement will include up to four of IHG’s hotel brands⎯⎯Hotel Indigo, Crowne Plaza, Holiday Inn, and Holiday Inn Express.
“Germany is a priority market for IHG and we see significant headroom for growth there,” says Robert Shepherd, COO for IHG, Europe. “We remain committed to working with experienced and reputable investors and owner partners for the long-term in order to achieve high-quality, sustainable growth.”
The first hotel in the portfolio will be Holiday Inn Hamburg – City Nord, a newly constructed 297-room hotel. Featuring IHG’s open lobby concept, the space is scheduled to open in Q3 of 2016.
IHG plans to double the number of its hotels in Germany by 2020 and currently has 61 hotels open in Germany with a further 16 in the pipeline.
