On the heels of its international makeover of Holiday Inn, IHG has made plans to reposition its Crowne Plaza brand into the upper-upscale segment, according to HotelNewsNow.com. The hotel company expects that 10 percent of Crowne Plaza’s 394-hotel portfolio won’t make the cut and will be removed from the system.
IHG to Reposition Crowne Plaza as Upper-Upscale
The company expects that 10 percent of the brand's portfolio won't make the cut.
IHG to Reposition Crowne Plaza as Upper-Upscale
The company expects that 10 percent of the brand's portfolio won't make the cut.
