Hyatt heir John Pritzker’s company, Geolo Capital, has acquired a majority stake in Joie de Vivre Hospitality. Geolo has established an investment fund to acquire between $300 million and $500 million of assets over the next five years. The firm also plans to double Joie de Vivre’s revenues and expand the brand outside of California. Pritzker will become chairman of the company, while Chip Conley, Joie de Vivre’s founder and CEO, will retain a significant ownership interest in his company and remain actively involved as CEO.
John Pritzker to Acquire Majority Stake in Joie de Vivre
The Hyatt heir's company will provide capital to fund the brand's expansion outside of California.
John Pritzker to Acquire Majority Stake in Joie de Vivre
The Hyatt heir's company will provide capital to fund the brand's expansion outside of California.