JW Marriott Hotels & Resorts has unveiled Spa by JW, a signature concept that aims to demystify and reimagine the spa experience. Guests enter through an open and inviting lounge, where they can browse the retail area, as well as socialize and relax regardless of whether they book a treatment. The Curator’s Desk allows patrons to explore all of the treatment options.
Developed in collaboration with Aromatherapy Associates, all treatments feature four core benefit states: indulge, calm, invigorate, and renew. In addition to full-service treatments, Spa by JW offers express treatments that range from 12 to 25 minutes and are bookable without an appointment. The express spa suites are designed around an exclusive state-of-the-art massage chair featuring embedded scent infusers, noise-canceling technology, and cell phone charging stations.
“Our guests are incredibly passionate about well-being but they don’t always have the time to invest in cultivating it,” says Mitzi Gaskins, vice president and global brand manager for JW Marriott. “They are looking for an experience that delivers true impact and results that are tailored to their state of mind. Spa by JW offers an environment where you can chose exactly what you want, when you want, without any of the intimidation or hassle.”
