According to Jones Lang LaSalle, hotel opportunities are expected to increase in the coming decade in Brazil, Mexico, Colombia, and Peru.
Jones Lang LaSalle forecasts the gross room supply growth for these four countries at 425,900 rooms, representing a compound annual growth rate of 5.2 percent and an absolute percentage increase of more than 65 percent over a 10-year period.

The research includes data on 1,100 projects located across 900 cities and towns in Brazil, Mexico, Peru, and Colombia. Combined, these countries account for nearly 70 percent of the total population in Latin America (excluding the Caribbean) and approximately 75 percent of the region’s GDP.
“Every calculation points to a disproportionate increase in the amount of hotel and timeshare development required to satisfy projected demand within those target countries,” says Clay Dickinson, executive vice president of Jones Lang LaSalle’s Hotels & Hospitality Group responsible for the Latin America region. “These countries are still at the initial stage of their transformation toward services-oriented economies.”
One of the driving forces behind this growth is the high proportion of service-oriented industries. In the aggregate, nearly 60 percent of the productive activities of Brazil, Mexico, Peru, and Colombia are services-oriented. The second driver is the large volume of public and private sector investment in thousands of infrastructure, industrial, mining, manufacturing, and services-oriented projects across these countries.
The combined effect of these two drivers was analyzed and used to forecast changes in the Hotel Supply Ratio (HSR)the number of hotel rooms per 1,000 inhabitants⎯⎯at the country and market level. The aggregate HSR for these same countries is expected to increase by more than 52 percent (from 1.6 to 2.5), which equates to a 65 percent increase over current supply.
