Le Méridien Hotels & Resorts has announced an unprecedented year of growth with 11 new hotels expected to open within the next 12 months, putting the brand on track to more than triple its portfolio in the Americas.
“Last year, we signed more new Le Méridien hotels and resorts than any year since we added Le Méridien to Starwood’s portfolio of world-class brands,” says Simon Turner, president of global development for Starwood Hotels & Resorts. “The pace of both conversion and adaptive re-use projects has been the key driver of the brand’s growth, accounting for nearly all the openings this year in North America, and approximately half of those opening in other global markets.”
Since Starwood acquired the brand in 2005, Le Méridien has undergone a full transformation, including a comprehensive portfolio review as well as a redevelopment of its brand strategy, marketing approach, and service training. Last year, Le Méridien also saw more new deal signings of any year since 2005.
Le Méridien’s new openings will include locations in Tampa, Bangladesh, Chicago, North Carolina, India, Indiana, Louisiana, Bhutan, China, and Bangkok. In 2013, the brand opened new hotels in Dallas, Atlanta, and Santa Monica, California; Yixing and Zhengzhou in China; Bali, Indonesia; and in Cairo.
