W Hotels Worldwide has unveiled the $38 million renovation of W Chicago – Lakeshore. 


New York-based interior design and architecture firm Meyer Davis Studio and Starwood’s design team collaborated to redesign W Chicago – Lakeshore. The project included renovations of all 520 guestrooms and the Living Room experience; expansion of its 14,000 square feet of meeting and event space to include three new outdoor spaces; and the introduction a new signature restaurant, CURRENT.


To reflect the lakeside location, guestrooms are swathed in a blend of soft tones and light fixtures changed to chandeliers to amplify the light and allow the views to be the focal point. Mirrors were added to the walls for another reflective design element.
“W Chicago – Lakeshore has been reimagined to reflect iconic architecture and vibrancy of Chicago, pulling inspiration from the 24/7 energy of the W brand DNA,” says Anthony Ingham, vice president for North America global brand management for W Hotels. “With new cutting-edge designs and reinvigorated bar, restaurant and event spaces throughout, the reveal of W Chicago – Lakeshore is a true milestone in our strategy to ensure W Hotels around the country deliver a dynamic lifestyle experience for both guests and locals alike.
“

The décor in the public spaces reflect the W brand’s urban New York roots, merged with the vibrancy of Chicago. The Living Room has undergone a bold transformation, including a completely revamped layout to increase the space flow and energy. A spray can mural behind the welcome desk acts as a historical nod to the aerosol can, which originated in Chicago and is now used in modern day street art.
“Meyer Davis is excited to present the redesign of W Chicago – Lakeshore, which utilizes the textural and light qualities distinct to its Lakeshore Drive location,” says Patrick Martin, project designer at Meyer Davis. “Our concept showcases the confluence of a vibrant world class city meeting the serene edge of Lake Michigan.”
