Advaya Hospitality has unveiled MODO, a musically inspired global lifestyle hotel brand. MODO is set to debut in India and Brazil, with plans for New York, Kansas City, and Miami.
The brand’s architectural hallmark will be its Bauhaus loft design, featuring a concrete-and-glass construction with exposed beams and polished concrete walls. Inside, RPM restaurant/lounge welcomes guests with its soaring 14-foot ceilings, innovative lighting, and long, comfortable couches. In the lounge, dramatic pendant lighting will feature a series of long, slender lines, recalling the strings of a violin or guitar. Music takes center stage at the venue, as MODO will offer guests access to thousands of tracks from independent marquee and emergent artists worldwide. Custom-curated collections will be available in vinyl, CD, and MP3 formats. The high-energy venue spills out into the courtyard, where guests will find a lap pool, large patios, and plush contemporary furnishings.
“In music and design, MODO will have a huge international focus,” says Chris Jones, chief development officer for MODO and Advaya. “The language of music is universal. It cuts across borders, providing a way for people to do more fun things together. That makes music a perfect fit for our new global brand.”
Featuring a soft, neutral color palette and rich fabrics, guest lofts and suites will have an open, airy look with 10-foot ceilings and large windows or glass walls. The light-filled rooms will feature earth-friendly materials, such as polished concrete, brick, stained cork, and distressed wood. Custom lighting and furnishings will include large desks with ergonomic chairs and ottomans. Additional amenities will include a business center, meeting space, and a gym.
Building costs for a full-service MODO hotel will be approximately $110,000 per key, including average land cost, with variations in major gateway cities. “That’s at least 20 percent less than those for other hotels in the same class,” says John Russell, CEO for MODO and Advaya.
Franchising is slated to begin later this year. Additional expansion is planned through a combination of acquisitions, new development and conversions of existing properties. Among the target countries are China, Thailand, Malaysia, Singapore and Sri Lanka.
MODO HOTELS VIDEO from christopher Jones on Vimeo.
