Textile supplier Momentum Group has opened its new showroom in Chicago’s Merchandise Mart. Conant Architects employs a minimal aesthetic and clean white backdrop accented by Momentum’s products. “With all showrooms, flow and story are as high of a priority as the product displayed within them,” says Lance Amato, associate, Conant Architects. “Here, we paid strong attention to the placement of the location of every table, fixture, and showcase to ensure maximum exposure and clarity in presentation during the short time visitors spend in the space.”
The showroom features a central island containing product, as well as a main wall for featuring the latest designs. It also includes niches for the Silica and Naked Nylon products. These “nooks” are designed to give visitors a break from the quick paced linear circulation area.
